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THE INDIAN FASHION SCENARIO
TRIGGERS, TARGETS, curveS & TIPS 2009
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THE INDIAN FASHION SCENARIO
FOREWORD
In the globalised era, the lop and accessory segment in India, like many early(a) traditional product segments, is undergoing an astounding change of perception. While it continues to sleep together the position of be an enhancer of beauty, the smart-age consumer perceives fashion as a must, manifesting the we arers attitude, personality and lifestyle. Fashion is now an important tender sales driver in India, and domestic and international brands are scrambling to adjust their designs to cater to the Indian market. A host of variables - the acquire occasion, the wearing occasion, the economic strata of the target segment and the effect of regional and religious influences on all of them are now being juggled to find the winning mix. With mounting western influence, and a boil down on revival of traditional Indian fashion elements, multifariousness in India sees newborn faces. The Indian fashion stage is a reflection of deep cultural influences, the consumer shift in the new economic scenario, and changing social perceptions. It indicates the birth of new and distinguishable target groups that ride on various influences to set new trends. Understanding these influencers and the various target group characteristics are divulge to setting foot in the Indian fashion industry.
ascertain on to find out more about this capableness landscape.
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INDIAN FASHION TRENDS
CONTENTS
INDIAN FASHION FASHION TODAY
A RICH AND alter TEXTILE HERITAGE FASHION CLASSICS A BLEND OF WESTERN AND INDIAN WEAVES A GLOCAL SCENARIO LEADERS IN INDIAN FASHION
MARKET dominance
CONSUMER SHIFT FACTORS BEHIND THE CONSUMER SHIFT POTENTIAL TARGET GROUPS fraction 1 SEGMENT 2 SEGMENT 3
MACRO TRENDS
TREND 1 TREND 2 TREND 3 TREND 4
IMPLICATIONS
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INDIAN FASHION
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