Marketing

Course Details|

Course Name| BTEC Higher fleece in Business Management (L5)|
Unit number| 4|
Unit Name| Marketing Principles|
Credit Value | 15|
Lecturer| ---------|
Hand Out Date| |
Hand In Date| |
Scenario
Prepare a report based on following tasks:|

Tasks| AC Covered|
To achieve Pass|
LO1| P 1. | Explain the various elements of the marketing process| 1.1|
| P 2. | pronounce the benefits and costs of a marketing orientation for a selected transcription| 1.2|
LO2| P 3. | Show macro and micro environmental factors which cast marketing decisions| 2.1|
| P 4. | Propose segmentation criteria to be apply for products in different markets| 2.2|
| P 5. | Choose a targeting dodge for a selected product/ answer| 2.3|
| P 6. | Demonstrate how vendee behaviour affects marketing activities in different buying situations| 2.4|
| P 7. | Propose new positioning for a selected product/service| 2.5|
LO3| P 8. | Explain how products are developed to sustain competitory advantage| 3.1|
| P 9. | Explain how distribution is arranged to provide customer convenience| 3.2|
| P 10. | Explain how prices are roofy to reflect an organisations objectives and market conditions| 3.



3|
| P 11. | gild how promotional activity is integrated to achieve marketing objectives| 3.4|
| P 12. | Analyse the additional elements of the extended marketing mix| 3.5|
LO4| P 13. | Plan marketing mixes for two different segments in consumer markets| 4.1|
| P 14. | Illustrate differences in marketing products and services to businesses rather than consumers | 4.2|
| P 15. | Show how and why international marketing differs fromDomestic marketing.| 4.3|

To achieve deservingness|
M1| Identify and apply strategies to find appropriate solutions.|
M2| Select/ excogitate and apply appropriate methods/techniques.|
M3| Present and...If you want to get a full essay, order it on our website: Ordercustompaper.com



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