Marketing

Consumer BEHAVIOR ASSIGNMENT

by

wONG jIAN lIN - dim/p/05/10/0004
mATHI CHELVAn – Dim/p/05/04/000
mARGRET joNES – dim/p/05/10/0003

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CONSUMER BEHAVIOR ON chocolate - CADBURY

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SUMMARY

In order to understand consumer’s behavior on chocolate, a survey was conducted. Cadbury Chocolate is the brand been chosen and tested. The questionnaire was designed and sent out to the respondents. After data collecting, 100 respondents be tested and the data are analyzed.

The success of the brand, such as Cadbury is the key to overcoming competition from other brands. The research bases marketing st prizegies which includes segmentation, situation and marketing-mix strategies which may influence how people feel and act to repay their needs.

Consumer gratification is needed for the creation of an interactive effect mingled with marketing strategies and happiness measures. It is being believed that consumer happiness should be calculated via general questions so that respondents evaluate their satisfaction with consumption by doing their own weighted average of the experiences for which they attach significance.



The point of satisfaction could be attained with one option alone, providing it fulfills the needs of the consumer. The consumer is infect by feelings of doubt, and the consumer experiences stress, frustration, regret, or opts for a disengagement from the process in front of anticipated regret.

In this report have prove out that most of the target respondents are inclined to rate Cadbury Chocolate as a satisfying chocolate brand. They are most likely to purchase Cadbury chocolate for themselves or to come in as a gift because it taste good and it comes with an pleasant looking wrappers.

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CONTENTS

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