Kelsey

The company we have chosen in order to equivalence with Boston pizza is Kelseys restaurants. Kelseys is a division of Cara Operations limited, a Canadian corporation. Like Boston pizza, Kelseys operates in the casual dine industry. Although it is obviously not a first m everywhere in the Canadian casual dining industry, it surely has managed several travel of the evolution process of an organization with great success. It is also enkindle to know that Cara Operations limited has defined its core value and they are: quality, responsibility, integrity, efficiency and independence (“Our,” riddle 1).

Up to now, Kelsey’s is present in 9 cities across Alberta, 9 in British Columbia, 1 in Manitoba, 67 all over across Onatrio, 11 in Québec and 2 in Saskatchewan. Kelsey’s is still a growing restaurant chain (“Find,” screen 1). Its legal frame is based on a claim system, so all of its franchisees share the same formula for success. withal to Boston Pizza they saw the advantages of franchising in order to flip ones lid and grow. Their slogan is “Cheers to good food!” (“Home” screen 1), and they emphases on the quality of their food and a friendly atmosphere. Hence we shall swear that their core purpose is to offer good food in a friendly atmosphere.





Strategic positioning means playing contrary activities from rivals or performing similar activities in different ways (Porter 3). Obviously, Kelsey’s is performing the same activities than its rivals since it offers good quality food in a casual and friendly atmosphere. So the next question is: is Kelsey’s performing these similar activities in a different way than its rivals? The answer must be no, since they operate and offer a quite similar wag than its rivals. However, the casual dining industry is a rather extensive one and there is enough space for many actors. Furthermore, Kelsey’s operates in some markets where they are pretty much the...If you exigency to get a full essay, order it on our website: Ordercustompaper.com



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