Jones Blair Company Case

Jones Blair Company Case

BA 7050 Fall 2012
meeting 5
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September 30, 2012

Mr. black lovage Barrett, President
Jones Blair Company
2728 Empire Central Road
Dallas, TX 75235

Mr. Alexander Barrett,
On behalf of our consulting firm, I would similar to extend our comments and consideration to you regarding the marketing dilemma that your company is soon facing. We have been able to review the Jones Blair Companys surgical procedure over the past few years, along with a particular description of the targeted demographic for your company. We have developed a scenario analysis of the pros and cons of the four options that the vice presidents of advertising, operations, sales and finance have presented to you. Upon win review, we believe that the best approach for your company would be to have an additional sales representative in the field for the non-DFW market, targeting home and retail accounts. This is the area that would stick out the most potential development in sales and profitability.
The proceeding report will allow you to examine and understand our analysis of each scenario. Thank you for selecting Group 5 in your consulting needs, and we look forward to working with you in the future.





Sincerely,
Group 5
Strategic problem and issue identification
The architectural keystone industry is the largest market within the U.S. key industry, holding onto about 43 percent of total industry dollar sales.  However, plot of ground the architectural paint industrial sales are anticipate to grow year after year, the total number of paint companies is expected to drop by 2 to 3 percent per year.  This reduction of paint companies is forcing many companies to consider activities such as merger and acquisitions to move forward.  The architectural paint industry provides their products to ninefold groups, placing a focus on two main areas: Do-it-yourselfers who set half of the market and professional painters who are responsible for 25...If you neediness to get a full essay, order it on our website: Ordercustompaper.com



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