Fc Fruit

MARKETING PLAN

FC-fruit Center Building and development



TABLE OF CONTENTS

1. Executive abridgment……………………………………………………….…………1
2. Purpose…..……………………………..………………………………….…………1
3. Situation analysis………………………………………………………….…………1
3.1 Market overview………………………………………………………..…………1
3.1.1 Geographic……………………………………..……………………..…………1
3.1.2 demographic………………………………………………………….…………1
3.1.3 Market needs………………………………………………………….…………2
3.1.4 Market trends……………………………………………..…….…….…………2
3.1.5 Market growth………………………………………….…………..……………2
3.2 macro environment……………………………………….…..……………………2
1. Political………………………………………………………….………………2
2. Economical………………………………………………..………….…………2
3. Social……………………………………………………..……..………….……3
3.2.4 Technological………….……………………………….……….……..…………3
3.3 node behavior analysis……………………………….……….………..….……3
3.4 Competition analysis……………………………………………….………….……3
3.4.1 Direct competitors……………………………………….……….….……………3
3.4.2 potency competitors…………………………………………….…..……………4
3.5 Company analysis (SWOT) ………………………………………...………………5
4. trade strategy……………………………………………………………………6
4.1 Mission……………………………..………………………………..………………6
4.2 market objective……………………………..……………………… …………6
4.3 Segmenting the markets……………………………..………… ….………………6
4.



4 Tar stick by consumers……………………………..……..………… …….…………6
4.5 Media influence……………………………..……………… ……………………6
4.6 Positioning statement……………………………..………… ……………………7
4.7 Marketing mix……………………………..……………… ……..………………7
4.7.1 Product strategy……………………………..……………… ……..……………7
4.7.2 Price strategy……………………………..……………… ……..….……………7
4.7.3 purpose strategy……………………………..…………..… ………………………7
4.7.4 Promotion strategy……………………………..……… ………………….……8
5. Financials……………………………..…………………………………..……8
5.1 Sales forecast……………………………..…………………………...……………8
5.2 write down forecast……………………………..……………………….… .…………9
6. Budget required……………………………..…………………………..………9
7. Control……………………………..……………………………………..…………9
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