Vodafone Strategic Plan

FMCG INDUSTRY OF PAKISTAN ASSIGNMENT 1 STRATEGIC MARKETING SUBMITTED BY: ARSLAH DANDIA SUBMITTED TO: MR. JAMI MOIZ FMCG Industry FMCG diligence, alternatively called as CPG (Consumer encase goods) manufacturing primarily deals with the production, distribution and marketing of consumer packaged goods. The Fast Moving Consumer Goods (FMCG) are those consumables which are normally consumed by the consumers at a regular interval. Some of the prime activities of FMCG industry are selling, marketing, financing, purchasing, etc. The industry also engaged in operations, supply chain, production and general management. Products which have a dissolute turnover and relatively low cost are cognize as Fast Moving consumer Goods (FMCG). FMCG products are those that get replaced deep down a year or less and the purchase stave is relatively small as compared to other products and consumer durables. FMCG industry economy FMCG industry provides a wide range of consumables and accordingly the amount of specie circulated against FMCG products is also very high. The competition among FMCG manufacturers is also growing and as a result of this, investment in FMCG industry is also increasing.

Common FMCG products Some common FMCG product categories include: * nutrient and dairy products, * glassware, * paper products, * pharmaceuticals, * consumer electronics, * packaged food products, * printing and stationery, * planetary house products, * photography, * drinks Some of the examples of FMCG products are: * coffee, * tea, * dry cells, * greeting cards, * gifts, * detergents, * tobacco and cigarettes, * watches, * soaps, * pliant goods, * paper products, * batteries, * bulbs, * cosmetics Leading FMCG companies in Pakistan Some of the well cognise FMCG companies in Pakistan are: * Nestlé, * Reckitt Benckiser, * Unilever, * Procter &... If you want to get a full essay, order it on our website: Ordercustompaper.com

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