remote environs analysis There are 2 distinct views in strategy on what drives superior performances and competitive advantage External perspective oIndustrial organization model (IO Model) oExternal environment is the unit of analysis oIndustry as the driver for strategic action and superior performance Internal perspective oResources-based model: firm as a bundle of resources or core competencies oFirm is the unit of analysis oFirm resources Both are not mutually exclusive but complementary SWOT theoretical account is important, but there is more to strategy; by altogether looking externally or internally, you only tell fractional of the story External envn has 4 parts General business envn Industry Strategic groups (categories) Competitors (individual categories) The worldwide business envn is characterized through 7 segments Demographic ... If you want to get a full essay, order it on our website: Ordercustompaper.com
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