Study of Loyalty Programs

Introduction The literature survey has provided a base for the case and wedded an overview of the aras where the research could be done. It has also provided me with the relevant facts. Objective of the study: Study of loyalty programs of Shoppers Stop and Pantaloons. Are these programs really powerful in enhancing the guest experience. How much profitable does the loyalty programs recruit to be, for a customer centric app bel retailer. Most customers batch several loyalty cards of competing retailers. Past studies looking into the meeting of card ownership on store loyalty showed merge results. Loyalty cards argon effective only when customers determine the rewards associated with them. This research is being done to investigate to what extent the joy with loyalty card rewards affects the customer experience with the retailer. Literature Review A customer is the one who consumes products (goods or services) and has the ability to choose among different products and suppliers. A customer is not necessarily soulfulness who is currently purchasing the products from a marketer, they may purchase something tomorrow. They are indispensable for a business. When a customer begins a race with a company he or she already has a specific set of expectations.

These expectations are based on their perceptions. They are formed through personal past experience, and the experience of others with whom the customer interacts. Delivering below expectations leaves a customer unsatisfied, and if the services received meets their expectations they are satisfied. If it exceeds the expectations, customer is delighted. (Picture Source: http://www.customerservicemanager.com/customer-expectations-vs-customer-needs.htm Article - node Expectations vs. Customer Needs by Ray Miller) Customer loyalty is the floor to which customers will patronize to the company and that company alone because an stirred bond is developed or created with them.... If you want to get a full essay, order it on our website: Ordercustompaper.com

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