Levi’s Case: Personal Pair

Levis Case: Personal Pair Levi should go forward with the plan of marriage to do mass customization. With denim sales growing at 10%, 75% of women dissatisfied with their jean fit and the publicity in information communication technology, the market is very accessible for Levis Personal Pair proposal. Also Levi is stuck in a limbo between high-volume low- embody market and premium products market. The proposal would reduce inventory and distribution address while providing customers with a differentiated product. Also macrocosm the scratch line in the plenteousness Custom market would also reinforce its history of being the first comer in the industry. Even with the 10% in growth in the market, Levis net income has dropped 35% overdue to high levels of competition. Many of Levis competitors have moved their employment over seas to reduce cost. Levi refused to do this because they expected to keep their range of a function as a US- made social conscience confederacy that provided generous salary and benefits. This kept Levi from competing on a cost basis. Also, Levi could not compete on a premium household since their brand name was pulling less and less mold while parvenu brand names coming show up as premium. With these two conditions, Levi is stuck in limbo being at a disadvantage in both high stamp out and low cost markets.

Advantages to the proposal are the lowered cost of inventory and distribution. The personal pair is a Just in time process which eliminates the need to hold finished products as inventory. This also reduces waste and sales to clear the way for the new seasons product. Distribution costs are paid for by the customers via FedEx. pickings into account the history of Levi, the move will reinforce their design as being first, initially they are first in the denim jean market, and now they will be the first to make Mass Customization. The proposition with create foster by distinguishing them from other denim jean companies by openhanded customers exactly what they want from a pair of jeans. At this... If you want to get a full essay, order it on our website: Ordercustompaper.com

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