Barbie Gets Hipper and Hotter

Barbie gets hipper and hotter Barbie gets hipper, trendier to beat competition A new kind of Barbie doll has pull in the stores, one with platform shoes, low-rise jeans, heavier makeup and an exposed navel. Called My scenery Barbie, the doll is Mattels attempt to stop girls from growing verboten of Barbie too fast and too soon â€" and from defecting to Bratz, a short letter of funky, acerbic-eyed dolls that have become must-haves for the 8-to-12 eon group since their launch more than a year ago. Im not into Barbies, express Alex Stallings, 7, of Baltimore, who has five Bratz dolls. Bratz are cool. I am into fashion. Payton Anderson, 8, of Atlanta, utter she been oer Barbies since she was 6, and now wants Bratz dolls. Barbies are too babyish, said Payton, who has given her Barbies to her 5-year-old sister. Bratzs five-character multi-ethnic assortment has supplanted Barbie as the nations none 1 best-selling fashion doll for six months personal manner dolls from the Bratz collection on display in the office of Isaac Larian, read/write head executive officer of MGA Entertainment. The doll, a line of funky dolls with sultry eyes and oversized heads, has become must-haves for the so-called tweens, 8-12 age group, since origination about a year and a half ago.

Mattel said the new Barbie is an attempt to capitalize on the lucrative phone line for the age group known as tweens. Over the retiring(a) decade, girls have been playing with Barbie at a younger age â€" her core fans are now 3 to 6, down from 7 to 10 â€" and outgrowing her sooner. Bratz dolls appeal to older girls who like a jejune look rather than Barbies princess fashions. The signs were out there for virtually time that Barbie would need a change, said Jamie Cygielman, vice hot seat of worldwide marketing for the Barbie brand. She said Mattel started working on the My mount concept about a year ago Isaac Larian, president and gaffer executive of Bratzs maker, MGA Entertainment, refers to My Scene Barbie as a tinny knockoff of Bratz. Im... If you want to get a upright essay, order it on our website: Ordercustompaper.com

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