Management Information System

INTRODUCTION Industry that author selected is Groupon 1. About Groupon Groupon, launched in November 2008 in Chicago, US features a daily deals offered each day via email that offers savings of 50% or to a greater extent on products and services on the best stuff to do, eat, see and buy in 48 countries around the world. Groupon uses collective buying power to offer coarse discounts such as $100 worth of dinner for $50 and provide a win-win for business and consumers, negotiates unprecedented discounts with popular businesses and delivering to a greater extent(prenominal) than 1,000 daily deals globally. Consumers buying the Groupon must pay its price upfront, and and then have a certain amount of time, up to a year, to redeem it at the business. Groupon promotion is valid only if a ertain minimum number of consumers purchse the deal. News of Groupons spreads virally through Facebook updates and Twitter tweets on a daily basis, as citizenry encourage family, recall dose and others within their networks to tip the deal so that everyone can pay the offerUsing the principles of collective buying, Groupon subscribers bear free daily emails alerting them to the deals. The deals argon activated only when a minimum number of people agree to buy, encouraging subscribers to share the promotion with family and friends.

By guaranteeing a large nuumber of bracing customers, Groupon has created a powerful new marketing vehicle for local merchants. This innovative approach to e-commerce has brought millions of dollars in new revenue to local businesses while saving millions for million subscribers globally. For more information, please visit http://www.groupon.com. WHAT ARE THE ISSUES OF GROUPON 3. Business Strategy Although there are many players competing aggressively in the space and more are coming in and offering deals, Groupon has emerged as the leader. Because Groupons strategy to offer the only the very best deals to its users. whimsical business model combined with excellent pricing... If you want to get a full essay, order it on our website: Ordercustompaper.com

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