Virgin

PEST Analysis P: ? Politically stable in Britain; ? Competitive Tendering is carried out in public service orbit including railway; ? Worldwide peace and development have been ordinarily recognized; ? Terrorist Attack on 11th Sept wedge on some industries, esp. airlines. E: ? The issue of Euro will bear on the development of European economy; ? chinawares entry into WTO provides opportunities for arena; ? Many markets remain stable; ? Globalisation will fastness up the flow of capital among the nations; ? The collapse of NASDAQ had a disallow effect on global e-commerce. S: ? Globally, there is a trend of consumers requirement for higher service quality and more service types; ? Cultural differences among nations increases the requirements for service localization. T: ? ITs development provides opportunities for delivering doddery products and service in new ways; ? Increased rule concerning product safety, ecology, etc. affect technological changes. In synopsis V is in a macro environment with relatively stable politics, both diversified and consistent economic development, increase and changing social needs and rapidly developing technology.

wonk Analysis S: ? Good brand image: value- for-money, quality, innovation, merriment and a sense of competitive challenge; ? Bransons ability and advancement; ? Unique management structure and style, open, independent SUB more or less a centre, more like a family than a hierarchy, able people for suitable position; ? Unrelated diversification. Reduces risks and changes flexibly with the market. meanwhile it provides room for reconstructing organisational resources and exerting the advantages of resources configuration. ? Good relationship with public, partners and government. W: ? The decision border is over-depend on Brason; ? Loose and independent organisational structure is not well(p) for playing integrated advantage; O: ? International markets including China provide extensive space for Vs... If you want to pee a full essay, order it on our website: Ordercustompaper.com

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