Strategic Marketing Activities in Vodacom Telecommunication Company in -Tanzania

1.0: INTRODUCTION 1.1: Overview of telecom industry in Tanzania Before the liberalization of the telecommunication sector, the teleph unmatchable communication service was the monopoly of the TTCL, a state-owned company under the Tanzania Posts and Telecommunications friendship (TPTC). The TTCL held a monopoly in the provision of communication and was also trusty for the regularization of the telecommunication sector. In the context of a wider sparing liberalization policy in the country, the Communications proceeding of 1993 paved the way for the governments move to liberalize the communications sector. This lead to the split of the TPTC into the Tanzania Posts Corporation (TPC), the Tanzania Telecommunications Company Limited (TTCL) and the Tanzania Communication citizens committee (TCC). The National Telecommunications Policy (NTP), launched in 1997, pushed for further reforms in the sector. Today, telecommunications is one of the most liberalized sectors of the economy in Tanzania. Due to convergence of randomness and communication technologies and respective services, regulation of Tanzania Communication Commission and the Tanzania broadcasting Commission (TBC1) activities were subsumed under one agency, the Tanzania Communications Regulatory self-assurance (TCRA).

The TCRA is an autonomous government agency established by the TCRA Act no. 12 of 2003 as an independent authority for the regulation and licensing of postal, broadcasting and electronic communications industries in the United body politic of Tanzania. The establishment of the TCRA marked a new era for the communications sector in Tanzania that has been characterized by growth in investments and trading operations including penetration. The Telecommunications industry has contribution to the economic, technological, and socio-cultural developments of Tanzania. For example, according to the data given by The Ministry of Finance and Economic Affairs, the contribution of the communications industry to the gross domestic product in 2007... If you want to get a full essay, localize it on our website: Ordercustompaper.com

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