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Travel and tourism: Unit 3 Task 2 SWOT and PEST analysis What is PEST? PEST analysis stands for political, economic, social and technological analysis. Political is to do with government policies which has a prominent charm of in economic state of the country. Its macro prognosis is an analysis on what polices have changed this has a big influence to caper sectors and investors. Economic privy effect peoples view on you company as many people atomic number 18 more likely to use an eco-friendly company than use one that isnt. mixer factors reflect the cultural aspects of a population in the country. It affects the hands management which influence the productivity and apostrophize of a business. technical factors are visible and can be validated well as it is more tangible. It can be in a form of incentives by the government much(prenominal) as such as Research & Development incentives, automation reinvestment, and high jacket crown setup. What is SWOT? SWOT analysis stands for strengths, weaknesses, opportunities and threats analysis. Both strengths and weaknesses are intragroup factor of the business where as opportunities and threats are external factors. Strengths are aspects that make your business better or stronger than competitors and example can be price being starter than your competitor allow make your business stronger.

Weaknesses are what your business can amend on and amours that your competitors do that you dont. Opportunities are factors outside the business that can improve your business and Threats are factors are thing that can damage your business. SWOT analysis for Easy squirt Strengths: 1.easy jet is a name this is easy to memorialize 2.bigger seat occupancy due to low cost fares (85% average) 3.Airline travels to main European destinations which makes it attractive to business travellers. 4. very(prenominal) efficient airline with rapid turnaround times and low asset initialisation 5.One model of air carry-over therefore cut costs on training 6.Low... If you desire to get a full essay, order it on our website: Ordercustompaper.com

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