Ambu Internal/External Analysis

Case trial exam: Ambu Tuned for growth 2May 2012 1. Introduction 1.1 minimize description Ambu develops, produces and markets diagnostic and life-supporting devices to hospitals and rescue services. Ambu has threesome business argonas: Airway Management, diligent Monitoring & Diagnostics and Emergency Care. Ambus high-quality products are innovative and unique. Ambu has a favorable market position in its chosen reduce areas. Ambus products are sold worldwide. Exports account for 98% of gross revenue, and sales are handled via Ambus foreign subsidiaries and via distributors. Headquartered in Ballerup, Denmark, Ambu has production facilities in Xiamen, mainland China, and in Penang, Malaysia. At the end of 2010/11, Ambu had provided over 1,600 employees, of whom just over 150 work in Denmark and 1,450 abroad. 1.2 Purpose By analyzing Ambus current situation as a foundation, I testament evaluate the decision to increase focus on India, China and Brazil. 1.3 Problem formulation Ambu wants to expand in China, India and Brazil. It needs a abridgment of the external situation. 1.4 Delimitaion I will deoxidise only on the information which I consider being relevant for the parade of expanding and concentrating on these three countries.

2. Economics 2.1 Macroeconomics The BRIICS countries are Brazil, Russia, India, Indonesia, China and South Africa. They are considered to have the highest potential set of emerging markets in the world. Ambu wants to concentrate on expanding in the Indian, Chinese and Brazilian market. All these three countries have been having relatively big increases in their GDP rates. account 1: Chart of annual % growth We can similarly see that these countries have been facing a FDI growth socio-economic class by stratum since 2003 which means that the countries are attracting more investors year by year. After having a general overview on these members of the BRIICS preservation we can... If you want to get a full essay, order it on our website: Ordercustompaper.com

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