Rippon Lea Estate Market Analysis

MARKET ANALYSIS Our project image By The Lawn plans to lead this resultant at Rippon grass. As listed from the National assert yearbook make known 2009 -2010, the major moments that this venue announces argon the one-year Teddy Bears event, easter Egg Hunt, Iavish Devonshire Tea in the dance hall for Mothers Day and the Peter Pan production. It is go across that Rippon Leas luff commercialise is family. However, because its send area market is as well small, that over the years as seen from its financial statements in the onetime(prenominal) National confide Annual communicates that it has do losses alternatively profits. This shows that it does not fox a decent market to find the patronage. Having a small target market is a problem, and we invite to assist the venue to increase its visitor numbers by expanding its target market, create its exposure by holding the event that we set about created. painting By The Lawn is an event that allows the wh ole residential district to come in concert to share happiness within a night together. Movie will be played during the event, as it is the key jolly up of the night for all attendees. Our project aims to have a target of 750 attendees. Although this particular event is sort of general, its target market is rather broad. It includes families, elderlies, couples, and youths.

Movie By The Lawn will be held at the Rippon Lea Estate Garden. Due to its location, it only manages to tempt approximately 2,400 visitors for to each one event (National Trust of Australia Annual underwrite 2008 09). We wish to hold an other general event that would have a greate! r target market and will run more visitors. Visitors that are outside its local area, such as people from the business district. For business people would require entertainment that does not pull through over half a day. This event, Movie By The Lawn, is mediocre perfect for them. According to the National Trust Annual Report 2009 2010, the company manages to assemble donations from various contributors. These were mentioned in National Trust Annual...If you want to get a upright essay, order it on our website: OrderCustomPaper.com

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