Introduction The Body surf International PLC is a peel and hairs-breadth caveat products manufacturer and retailer. Its now operating in 47 countries with everyplace 1500 outlets spanning 24 languages. There is over cd products and over 400 accessories sold in the stores. The Body Shop was effected by Ms. Anita Roddick in 1976. It started from a undersize shit in Brighton on the South Coast of England, with only approximately 25 hand-mixed products on sale. The Body Shop rapidly evolved from unmatchable sm all in all shop to a worldwide network of shops. The smart set interests in the market for naturally based products with minimal packaging. It introduces a extension of consumers to the benefits of a wide range of best sellers from Vitamin E pickaxe to Tea Tree Oil, from Banana Sh adenineoo to Aloe Vera Lotion. For more than education of The Body Shop, please refer to the attachments: History & Milestones and yearly Results 1999 General goals of The Bo dy Shop 1.Keep the line of products to the pursuance of social and environmental change 2.Ensure the business is ecologically sustainable 3.Balance the financial and human needs of all its habituals 4.Ensure sustenance, honesty, directness and extol to the publics 5.
Rapid responses to publics opinions PR Objectives of The Body Shop One of the aims of the companys PR is to build up nice relationship and concerning image to all its publics. The PR of the company informs the public that their products and services are care and benefit to them. The other object lens of its PR is to exhibit the company is respe cting to the communities in which it operate! s. To expand this idea, the shop is active in environmental and social campaigns What does its PR care about? 1)Human Relationships As being a stakeholding company, the company believes its... If you want to posture a full essay, order it on our website:
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