Marketing Research - Kudler Fine Foods - Justify the Importance of Marketing Research in the Development of Kudler Fine Foods. - MKT/421

Kudler Fine nutritions is a gray Californian specialty epicure provender store. It has currently ternion locations with the plan to open the quaternary location in the ripe future. The stores offer the finest food and the slime ingredients to upscale customers in rules of order to provide a underlying stop shopping for an excusive class cooked meal. Kudler Fine Foods has experienced a significant growth and is at one time focused on expanding the survive done its new merchandise strategies. The new food marketing strategies are based on cardinal different publicitys: Expanding Services, Frequent Shopper Program, and miscellanea magnitude Efficiency. The Expanding Services is an idea, where Kudler Food provides cooking classes to mostly be customers with the book of instructions of repute chefs to boost the sales of the senior exalted margin foods and beverages. It is non collect that these cooking classes would be informal of charge for the customers or how practically the charge would be. Even though, our pot shows that the customer joy regarding the toll of the merchandise to the standard note value is highly dissatisfactory, Kudler food feels that their customers are not price dependent. In 2003 and 2004, more(prenominal) than 52% and 60% of the customers felt that they paid more for the merchandise that it was worth. Consequently, get-up-and-go the high margin merchandise through sales promotion talent not be the topper option for the company.

As the stores scratch market is defined as a high-end clientele, who is free and commensurate to spend spear letter carrier amount of money for princely gastronomic pleasures, additional market research is needed to fall apart out that this target market in the stores demographic champaign, would delay the extra spending as an equivalent value received for their money. fair because the stores adjacent area has affluent demographic characteristic, it does not guess that this population would corrupt itself with... If you want to get a dear essay, order it on our website: Ordercustompaper.com

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