Marketing Strategy: Define marketing, discuss some of the processes used, and how companies have used marketing to their success.

If you would run through asked me a few years ago what market place is, I would have told you that it was someone pushing their product on you, whether you needed it or not, that it is a bunch of salesman, commercials and ads put unitedly to sell you a product. But I would have been harm even thence. Todays Marketing has changed, salesmen arent as pushy, and very few behave knocking at your door anymore. Marketing has become a much broader term, and the marketplace has become a global revere known as the internet. . Although, advertising is a large break dance of marketing, it is only a part. Other parts include market research, media planning, public relations, pricing, distribution, customer support, sales strategy, and community involvement. All of these elements must(prenominal) not only croak independently, but also work together toward the bigger goal (Lake, 2006). In the following paragraphs I will try to define marketing, discuss some of the processes used, and how companies have used marketing to their success.

Defining Marketing

Simply put, marketing is about creating and keeping customers profitably. It is a process that starts with identifying customers finding out about their needs and wants, unified what your business fuel offer with what your customers want, and then effectively communication and selling to the pose customers while keeping them satisfied.



Let us not forget that we are trying to create measure for, and build strong kins with customers so in return we can capture value from them (Armstrong & Kotler, 2007).

The Plan; Matching reaping with Consumers

In developing marketing plans, businesses are now trying to target successful matches between their products or service and the customer, this is called selective relationship management (Armstrong & Kotler, 2007). Once they have the customer they then want to maintain...

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