Cima Mountaneering Inc

1. Identify which (if any) smart products argon essential to the companys growth.
soon, none of the Cima Mountaneering Inc. boots are positioned for the Weekenders segment of the market. By looking at the numbers, this segment is most 25% of the whole hiking boot market. Plus, this is the fastest growing segment. Currently Cima participates in Mountaineers and Serious Hikers segments. Unfortunately for the company, those are the slowest growing and smallest segments in the market.
Antony and Margaret suggested different plans. Anthonys plan promised to introduce unfermented boots to the existing line. Margarets plan promised to introduce a new line that go out be directly marketed to the Weekender segment of the market.
here is my take on the Anthony set about:
Positive:
Company volition use its existing expertise in designing 3 new boots.
Promotion program lead not be changed dramatically.
No image change. Customers will still be idea of Cima boots as good quality and durable.
Negative:
New boots will not necessary be positioned for the Weekenders segment.
New capital expenditure for the new equipment.
Here is my take on Margarets approach:
Positive:
By developing new line of boots Cima will be able to target Weekender segment.
Increase in sales if successful.




Negative:
Uncertainty, since company does not have an expertise in this type of boots.
Market acceptance.
Possible image change which dope either be a positive or a negative factor.
New capital expenditure for the new equipment.
Tougher tilt which will include such big companies as Nike, Reebok and others.
notwithstanding though I see a lot of uncertainness and tougher competition in the Weekender segment of the market I guess that company should try to move into this segment. By comparing the cost between Antony and Margaret approaches I came to the conclusion that they are very similar, provided Antonys new boots will not guarantee appropriate into the new segment. On the other hand, if...If you want to get a full essay, order it on our website: Ordercustompaper.com



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