A Comparison Of Sir Gawain And The Green Knight - 808 Words

Brit Lit Essay I: Sir Gawain and the Green Knight As an avid recreational reader I enjoy reading books of all types, however, one of my favorite genres is fantasy. This love began in my reading of George MacDonalds Phantastes, and continued throughout the past year as I have been working my way through C.S. Lewis’ The Space Trilogy. What is so interesting, and simply enjoyable, for me about reading Sir Gawain is that it is a more original and classic take on the typical structure and plot of a fantasy/fairytale. In the beginning you already get a general idea of how the story is going to go, yet the story has its own quirks that keep it interesting. At the start of the story the Green Knight enters the great hall and proposes his game.†¦show more content†¦Knowing that the Green Knight is a fairy endowed with mystical characteristics makes the story even more interesting; as you continue through the story you begin to wonder more and more about how Gawain would be able to survive the Green Knight’s returning blow. The story in Bertilak’s castle seems arbitrary and unnecessary until you read on and realize that it is an integral part of the story and it is the means by which the author provides Gawain with his solution. In Phantastes, MacDonald spends a lot of time telling the tale of Cosmo of Prague, which at first seems to be an interruption to the main story being told, unbeknownst to the reader, however, it is setting the stage for parts of the plot later on in the story. In the same way Sir Gawain’s time in Bertilak’s castle does the same thing. It is this mysterious structure and suspens e that makes Sir Gawain and the Green Knight such an interesting story to read. The â€Å"huzzah† moment that the reader has when Bertilak’s wife first introduces the idea of the girdle, the idea that connects this part of the story to the rest, is such a satisfying moment for the reader and provides an experience like no other. This is compounded as the reader discovers, sometimes in a frustrating manner, that some unknown test had been occurring to test the character of the hero. Sir Gawain had been honorable and noble the whole story yet his one slip up may have lead to his demise. This isShow MoreRelatedSir Gawain and the Green Knight Hunt vs. Temptation: a Comparison816 Words   |  4 PagesSir Gawain and the Green Knight is an Arthurian poem; an enchanting story of chivalry, romance and heroism. With its intricately woven details, parallels and symbols, the reader will often easily overlook these facets in a story of this caliber. Undoubtedly, the author would n ot have spent time on details that do not add to the meaning of the overall telling of the story. The three hunting scenes in Sir Gawain and the Green Knight, and in parallel, the three temptations, monopolize a considerableRead MoreBeowulf and Sir Gawain and the Green Knight Comparison Essay1443 Words   |  6 Pages and the idea they symbolize. Beowulf and Sir Gawain and the Green Knight, two of the earliest great stories of English literature, do not disappoint the readers and present us with Grendel, Grendel’s mother, the Dragon, and the Green Knight. The two poems similarly describe the protagonists’ encounters with these unworldly characters in three patterns, Beowulf’s three great battles with the monsters and Sir Gawain three nights at the Green Knight’s castle. The progression of these three patternsRead More A Comparison of Perfection in Beowulf and Sir Gawain and the Green Knight1077 Words   |  5 PagesPerfection in Beowulf and Sir Gawain and the Green Knight The heroes of both Beowulf and Sir Gawain and the Green Knight are fighters. However, the traits they have in common are far less numerous than those that set them apart. As each of the two is dubbed perfect by his contemporaries, it should be possible to draw the picture of both the model warrior and the paragon knight by comparing Beowulf and Gawain. The first question to arise is that of leadership. In Beowulf, the hero is referredRead More A Comparison of Religion in Sir Gawain and Green Knight and Othello1623 Words   |  7 PagesRole of Religion in Sir Gawain and Othello      Ã‚   Respect for religion and government is an important part of any country, but what happens to a country when these values begin to change?   England was beginning to go through this change in 1603 when Othello was written by William Shakespeare.   Comparing the religious themes and heroes of Othello to the story of Sir Gawain and the Green Knight which was written during the Middle English era, will demonstrate just how far England had come.   BothRead MoreComparison Between Paradise Lost and Sir Gawain and the Green Knight1021 Words   |  5 PagesThe women in Sir Gawain and the Green Knight and Paradise Lost both had a serious impact over the men in their lives. In Sir Gawain and the Green Knight, the host’s wife heavily influenced Sir Gawain’s thoughts and strategies through seduction, especially when she offered her girdle. The host’s wife was put there to test Sir Gawain’s loyalty, and he gave in. In Paradise Lost, Eve was beneficial to Adam in many ways. Eve provided Adam with companionship, gave Adam confidence, and also helped convinceRead MoreCompare and Contrast of Beowulf and Sir Gawain and the Green Knight600 Words   |  3 PagesCompare and Contrast of Beowulf and Sir Gawain and the Green Knight Beowulf is an epic poem that was written in the Anglo-Saxon time period where only a few privileged people were able to read and write while Sir Gawain and the Green Knight, which is also an epic poem, was written in the Middle English time period where reading and writing was more wide-spread. While both the epic poem Beowulf and Sir Gawain and the Green Knight have similar protagonists, the main character of each poem also hasRead MoreEssay on Sir Gawain and the Green Knight as Modern Fantasy627 Words   |  3 Pages Sir Gawain and the Green Knight as Modern Fantasy nbsp; Sir Gawain and the Green Knight, written by an unknown author in the 14th century, can be called a timeless work of poetry. It exudes a certain fantastic quality that, despite its age of over 500 years, still appeals to modern audiences. Because of this application to all eras, would it be reasonable to state that this poem could be classified with modern fantasy fiction? Because of the similarities in plot and style with so much modernRead MoreSir Gawain And The Green Knight1482 Words   |  6 PagesIn Sir Gawain and The Green Knight, the protagonist, Sir Gawain, is illustrated as the imperfect hero of the tale. His documented imperfections and various flaws create a sense of irony when put into comparison with the depiction of the pentangle on his shield. The pentangle, designed by King Solomon of old as his own magical seal, symbolizes the virtues that Gawain aspires to uphold: to be faultless in his five senses, that his five fingers were never at fault, being faithful to the five woundsRead MoreSir Gawain And The Green Knight1335 Words   |  6 PagesSir Gawain: The Ironic Knight Sir Gawain and the Green Knight is a tale of the utmost irony in which Sir Gawain, the most loyal and courteous of all of King Arthur’s knights, fails utterly to be loyal and courteous to his king, his host, his vows, and his God. In each case, Sir Gawain not only fails to perform well, but performs particularly poorly, especially in the case of his relationship with God. Ultimately, Sir Gawain chooses magic over faith, and by doing so, shows his ironic nature as aRead MoreSir Gawain820 Words   |  4 PagesOne Tragic Defeat The poem, Sir Gawain and the Green Knight, illustrates the perfection of a knight throughout his life. Sir Gawain the perfect knight goes on a Christmas game quest provided by the Green Knight which tempts his purity and eventually ruins the ideal knight he used to be. In the criticism, â€Å"A Psychological Interpretation of Sir Gawain and the Green Knight†, the critic Stephen Manning argues that the poem centers on Gawain’s feeling of guilt. On the other hand, P. J. C. Field a

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string(106) " an asterisk on the image that says Oh, they can also make a good suit when they put their mind to it’\." This is a report to understand the role of personal selling within the overall marketing strategy such as Promotion mix: personal and impersonal communication; objectives of promotional activity, push-pull strategies; integrating sales with other promotional activities; evaluating promotion; allocation of promotion budget and Understanding buyer behaviour: consumer and organisational purchase decision-making. And also this report involved the role of the sales team: definition and role of personal selling; types of selling; characteristics and have link with LEVI’S case study. After reading this report reader could understand to how to apply the principles of the selling process to a product or service such as customer-oriented approach; objective setting; preparation and rehearsal; opening remarks; techniques and personal presentation; need for identification and stimulation; presentation; product demonstration and use of visual aids; handling and pre-empting objections; techniques and proposals for negotiation; buying signals; closing techniques; post sale follow-up; record keeping; customer relationship marketing (CRM) And also reader could be able to understand the role and objectives of sales management such as, Controlling sales output: purpose and role of the sales budget; performance standards: performance against targets (financial, volume, call-rate, conversion, pioneering); appraisals; self-development plans; customer care. We will write a custom essay sample on Sales Tools or any similar topic only for you Order Now Reader also will have Be able to understand how to plan sales activity for a product or service in ways such sales settings: sales channels (retailers, wholesalers, distributors, agents multi-channel and online retailers); importance of market segmentation: business-to-business (BTB) selling; industrial selling; selling to public authorities; selling for resale; telesales; selling services; pioneering; systems selling; selling to project teams or groups international selling: role of agents and distributors; sources, selection and appointment of agents/distributors; agency contracts; training and motivating agents/distributors; use of expatriate versus local sales personnel; role, duties and characteristics of the export sales team; coping in different cultural environments; the role of ICT in communicating with an international sales team Exhibitions and trade fairs: role, types and locations of trade fairs and exhibitions; how trade fairs and exhibitions fit in with corporate strategy and objectives; setting objectives for participation in an exhibition; audience profile and measurement; qualification and follow-up of exhibition leads; evaluation of exhibition attendance; setting budgets; financial assistance or exhibition attendance etc.. to a certain extend. Table of Content Personal selling, promotion mix, buyer behaviour and the decision making process in different situations ,role of sales teams within marketing strategy Role of sales teams within marketing strategy ow sales strategies are developed in line with corporate objectives Importance of recruitment and selection procedure Role of motivation, remuneration and training in sales management Sales plan for a levi’s male cap Conclusion Bibliography Personal selling, promotion mix, buyer behaviour and the decision making process in different situations ,role of sales teams within marketing strategy Personal selling is a promotional method in which one party (e. g. , salesperson) uses skills and techniques for building personal relationships with another party (e. g. , those involved in a purchase decision) that results in both parties obtaining value. In most cases the â€Å"value† for the salesperson is realized through the financial rewards of the sale while the customer’s â€Å"value† is realized from the benefits obtained by consuming the product. However, getting a customer to purchase a product is not always the objective of personal selling. For instance, selling may be used for the purpose of simply delivering information. Marketers have at their disposal four major methods of promotion. Taken together these comprise the promotion mix. Those four promotion methods are 1. Advertising 2. Sales Promotion 3. Public Relations 4. Personal Selling So, Personal selling comes under promotional mix. That means personal selling is a part of promotional mix. In LEVI’S case also LEVI’S company might definitely use promotional mix and they can improve the promotional mix by improving personal selling that both aspects have a positive relationship. Buyer behaviour consists of activities/process followed in making any buying decision of goods as well as a service. In LEVI’S case buyer behaviour would be 1. Type One: Traditionalist – probably over 45; buys from department stores; buys polyester suits and trousers; shops with his wife. 2. Type Two: Classic Independent – a real ‘clothes horse’; 21% of the market but buys 46% of wool blend suits; shops at independent stores; has expensive tastes. 3. Type Three: Utilitarian – wears jeans for work and leisure; 26% of the market; a Levis loyalist. 4. Type Four: Trendy Casual – buys ‘designer’ high fashion labels; might buy 501’s but usually considers Levi’s too mass market; 19% of the market. 5. Type Five: Price Shopper – buys the lowest price product wherever they may be; no potential for Levi; 14% of the market. There are five types of buyer behaviours and they have different types of decision making in different situation. One thing needs to be highlighted here is that consumer behaviour does not end with purchase of goods or service, but also post purchase activities are included in consumer decision making. The below image shows the different type of buyer behaviour. Role of sales teams within marketing strategy Marketing Strategy is something that helps companies achieves Marketing objectives. Marketing objectives help achieve corporate objectives and corporate objectives aim to achieve a competitive advantage over rival organizations. Firstly, a Managing Director or senior management team, or executive board of directors (who ever is in charge) decides on overall corporate objectives. One corporate objective might be to increase sales by some percentage. In order to achieve this percentage sales team always work towards that. So the role of sales team would be work to corporate objective goals and marketing strategies. LEVI’S case study team have adopted to the marketing strategies and LEVI’S ‘ marketing team responded to this information by deciding to focus on jackets and trousers only for the launch and let suits ‘slipstream’. The Director of Consumer Marketing stated: ‘The thing that is going to overcome Levi’s image for casual only apparel is a suit made by Levi that doesn’t look like anything else we have ever made. Once that gets on the racks people will put an asterisk on the image that says Oh, they can also make a good suit when they put their mind to it’. You read "Sales Tools" in category "Papers" So sales responded according to the marketing strategies ‘Soon after this decision, salesmen started contacting retail buyers. After 4 months of selling to the trade it was clear sales targets for the range would not be met. A subsequent price reduction failed to redeem the situation and Tailored Classics achieved only 65% of its sales targets. so role of sales team would be always adopted to mass marketing strategy. ’ ow sales strategies are developed in line with corporate objectives Whenever a person wanted to develop sales strategies he/she should always should develop in line with corporate objectives, so, he/she should keep these below mentioned tips before they make sales strategies. Do you have the time and resources necessary to interact? Can you competitively position yourself to overpower the competitor? Do you have sufficient unique selling points to change the rules and do you have time to accomplish this? Do you have access to the key decision makers to do this? Can you sufficiently quantify your unique selling points to prevent price pressure? Can you neutralize the competitor’s strengths? Do you have the capacity to deliver? What would it take to make this a viable opportunity? Importance of recruitment and selection procedure The recruitment is a process of finding and hiring the best-qualified candidate (from within or outside of an organization) for a job opening, in a timely and cost effective manner. The recruitment process includes analysing the requirements of a job, attracting employees to that job, screening and selecting applicants, hiring, and integrating the new employee to the organization. Importance of the recruitment are listed below * Recruitment is the process which links the employers with the employees. Increase the pool of job candidates at minimum cost. * Help increase the success rate of selection process by decreasing number of visibly under qualified or overqualified job applicants. * Help reduce the probability that job applicants once recruited and selected will leave the organization only after a short period of time. * Meet the organizations legal and social obligations regarding the composition of its workforce. Begin identifying and preparing potential job applicants who will be appropriate candidates. * Increase organization and individual effectiveness of various recruiting techniques and sources for all types of job applicants Role of motivation, remuneration and training in sales management Motivation means Internal and external factors that stimulate desire and energy in people to be continually interested and committed to a job, role or subject, or to make an effort to attain a goal. Motivation results from the interaction of both conscious and unconscious factors such as the * Intensity of desire or need, * Incentive or reward value of the goal, and * Expectations of the individual and of his or her peers. These factors are the reasons one has for behaving a certain way. Role of motivation in sales management is motivate sales people towards bringing business to the organization. The most widely recognised method of attracting and retaining marketing employees is through remuneration packages. This is because a good emuneration package can have a positive effect on a person’s standard of living. Remuneration refers to money or substitutes for money. This may include wages, salaries, commissions and bonuses, incentive plans and allowances. The total value of all these items is called a remuneration package. Sales plan for a levi’s male cap A sales plan LEVI’S cap is basically should be a strategic and tactical plan for achieving market because of the higher price objectives. It should be a step-by-step and detailed process that will show how you will acquire new business for LEVI’S caps; and how you will gain more business from the existing customer base. It involves making and/or exceeding our sales quota within our sales territory how to penetrate to international business. Here are the steps to help you develop a sales plan for LEVI’S male caps: 1. Segment the target audience – The first step is to clearly identify the target markets. Who are more likely to buy LEVI’S caps. The more defined the target market, the better. Target market can be defined as high-income men ages 30-60 who loves to buy the latest electronic gadgets. If the target market is done, the next step is to prioritize the target market to ensure that resources are directed towards your key target market. Prospects are more likely to purchase if LEVI’S can talk features of male cap. 2. Cap industry – Current trends in industry, and how the business fares with these trends. LEVI’S must look at the range of similar products now available, and compare how the product stacks up to competitor products. Take a bigger picture of the industry and find out prospects. 3. Develop sales strategies – LEVI’S sales strategies must include determining how LEVI’S can reach the sales quota, how can get more sales from existing customers, and how can raise awareness in the marketplace and community about your business. Your sales strategies also involve making a decision on who is actually going to do the selling. Will you do it skills to do it? how to improve confidence and presentation skill etc†¦ 4. Think through sales plan. This is the meat of the sales plan. LEVI’S need to write down the sales strategies based on the analysis you’ve done of your business and what you can do. Will you attend trade shows or do cold calling? Will they use search engine advertising or other forms of online advertising? How they going to reach exactly to target audience? It is important that LEVI’S break down the sales strategies into quantifiable activities . 5. Measure and improve. A sales plan is not something that LEVI’S create and then hide inside the drawer. Should follow the activities and tasks outlined in sales plan. All the planning in the world is worthless if they cannot or do not implement any of it. Keep track of how they are performing vis-à  -vis sales target.. Conclusion This report have explained the role of personal selling within the overall marketing strategy such as Promotion mix: personal and impersonal communication; objectives of promotional activity, push-pull strategies; integrating sales with other promotional activities; evaluating promotion; allocation of promotion budget and Understanding buyer behaviour: consumer and organisational purchase decision-making. And also this report involved the role of the sales team: definition and role of personal selling; types of selling; characteristics and have link with LEVI’S case study. Report also explained how to plan sales activity for LEVI’S male caps in ways such sales settings: sales channels (retailers, wholesalers, distributors, agents multi-channel and online retailers); importance of market segmentation: business-to-business (BTB) selling; industrial selling; selling to public authorities; selling for resale; telesales; selling services; pioneering; systems selling; selling to project teams or groups international selling: role of agents and distributors; sources, selection and appointment of agents/distributors; agency contracts; training and motivating agents/distributors; use of expatriate versus local sales personnel; role, duties and characteristics of the export sales team; coping in different cultural environments; the role of ICT in communicating with an international sales team Exhibitions and trade fairs: role, types and locations of trade fairs and exhibitions; how trade fairs and exhibitions fit in with corporate strategy and objectives; setting objectives for participation in an exhibition; audience profile and measurement; qualification and follow-up of exhibition leads; evaluation of exhibition attendance; setting budgets; financial assistance or exhibition attendance etc.. 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Question: Disuss about the Service Delivery and Customer Satisfaction. Answer: Introduction The hospitality industry is a highly competitive and global industry. Hotel chains started going global as early as the 19th century and since then the race to win customer loyalty and develop a somewhat firm client base has been on. In light of the above, Stay Together hotel management has made some strategic and key decisions in winning over customers and retaining them. The main aim of these decisions is to combat the sale of hotel rooms through popular websites such as booking.com and hotels.com. By employing the services of these websites, their profits have reduced and their corporate image compromised. Due to this Stay Together hotel senior management has come up with a solution to develop and deploy their own website, and a mobile app which will be centrally managed. Complimenting these, will be some customer loyalty and corporate responsibility strategies. This report will enable them to clearly see what they should do, in order to achieve their general organizational objective of acquiring and retaining customers. The hospitality industry is very wide industry with various sectors. In various parts and cultures of the world, hospitality can have varied meanings, although it is generally and psychologically accepted by most people that the hospitality means the hotel sector. Variantsof hospitality include, but not limited, to commercial establishments such as inns, taverns, boarding houses, guest houses, lodges, hydropaths, sanatoria and holiday camps/villages (Brotherton, 2013). Tourism is also a complimentary part of the hospitality industry, popular with almost every country and race. Structure and characteristics of the hospitality industry The hospitality industry consists of two main structures, that is, the capital structure and the management structure. According to Brotherton (2013), the hospitality industry is capital intensive and requires a high, fixed investment cost. Investors in the hotel industry have several conventional ways of raising capital for start up. These include private finance, bank loan, funding from an investment company, funding from stocks and shares of a company and funding through the government. Choosing the most suitable means of funding may vary from investor to investor, depending on their unique reasons. Management arrangements include the development of hotel chains (an important feature of the hotel sector), consortium membership, franchising or management contracting. A hotel chain is a group of hotels owned by a single investor, which operates under central management which makes key decisions in its business processes. Hotel chains mostly target the international market and may have units spanning several countries or continents. A perfect example is the Marriot chain of hotels, which has over 6000 hotels and properties in 122 countries, including luxury suites, hotels and vacation clubs (Marriot, 2017). As for consortium membership, a group of hotels cooperate gain corporate benefits in order to gain revenue or cut costs. The operating principle here is that many hands make work easier. Members share responsibility and hence the workload is shared, unlike if a member was the only one running the investment. Franchising, on the other hand, enables a hotel owner to purchase a specific style of operation from a parent company, whereby the parent company retains the business format, name and proprietary rights (Brotherton, 2013). Another management approach is management contracting, whereby ownership of the investment is separated from its operation. In such situations, a hotel owner, or a potential one, incorporates an operator to run the investment for them. The operator may be experienced hoteliers and could run the establishment in a far more cost effective manner, therefore ensuring profits remain high. This could probably not have been achieved by the inexperienced investor if they were running the establishment themselves. Service delivery and customer satisfaction In any business or industry, customer satisfaction is a key ingredient to success. The hospitality industry is no exception. Customer satisfaction, with products, services and performance of operational facilities and equipment is a cornerstone of hotels corporate strategy, laying the foundation for long term sustainable success (Ejikeme, Enemuo Edward, 2016). Quality is a wholistic and long term process which focuses solely on customer satisfaction. According to Adesina and Chinono (2015), customer satisfaction is a measureof how products and services supplied by a company meets or surpasses customers expectations. This directly translates to increased profits. The driving force for customer satisfaction everywhere is value for money. The average customer seeks the best service or product at the least or desired cost. In the hospitality industry the factors which come into play include, physiological comforts, aesthetics, how the staff handle customers, cost, location and offers such as rebates and bonuses. It is for the establishment to know or anticipate what the customer wants or needs and to meet those needs in the best way possible. Trial and error over time could perfect service delivery to customers. The establishment may also take it upon themselves to find out directly from customers what exactly they want to be offered through m arket research. Through quality and accurate delivery,a loyal customer base is created with time, leading to marketing being done by word of mouth, which is free and very effective. The role of media in the hospitality industry The 20th and 21st centuries have been commonly referred to as the information age. It has seen advancement of knowledge, information and communication management tools, specifically the personal computer, the world wide web and telecommunications (telephones, fax machines and mobile phones). More recent advances have seen the emergence of technologies such as laptops, smartphones, tablets and iPads all of which give the average user the capability to handle huge amounts of information in a very fast and effecient manner by accessing, storing and distributing it at will. This has been in tandem with Moores law which states that computing power doubles every year as devices keep getting smaller. Faster, smaller, cheaper is the general direction which computing is taking. The world has become a global digital village. The hospitality industry, among many others, has seen a way of using the information revolution to achieve success in its business. Information systems are key in its operations as it improves operational efficiency and is cost effective. An information system is a set of interrelated components that collect, manipulate, store and disseminate data and information and provide a feedback mechanism to meet an objective (Stair and Reynolds, 2013).Its array of uses includeknowledge management, marketing, customer services and communications. Knowledge management systems include revenue management systems, central reservation systems and global distribution systems. Customer services include website booking engine, mobile booking engine (for smart phones and tablets), search and metasearch distribution for price advertising and trip advisories (xotels, n.d). Websites are are also used for marketing purposes through corporate image promotion and brand advertising. According to a study by Verma, Stock and McCarthy (2015) of the Cornell University of Hotel Administration, many people visit an online search engine, such as Google and Bing, to check out the available choices of destinations and hotels. Afterwards, they visit brand sites and online travel agencies to get a closer look at what they are looking for and to make any necessary bookings.The study also found out that customers frequently use smartphones in three modes, that is communications based (text messages, voice mails etc.), services based (booking, housekeeping, room service, etc) and location (GIS) based (local information, attractions, directions etc.). Of the three modes, the location based mode was found to be the most popular. In contrast, recommendations by word of mouth of friends and colleagues are of first priority to potential customers. However, once they acquire the information, they are turn more to such sources as the brand website and online travel agencieswhere the y can book their room. Corporate social responsibility refers to the ethical principle that an organization should be responsible for how its behaviour might affect society and the environment (Jobber, Chadwick Ellis, 2012). A study by Singal and Rhou (2017) revealed that hotel companies with CSR practices can better attract, motivate, and retain their employees. Employees are most likely to want to work for a company with a positive image and a good reputation. They experience higher job satisfaction which in turn reduces turnover of employees. Several hospitality firms, like Marriott and Sodexo among others, have invested in proactive diversity management programs that have indirectly helped the firms reputation. The study also further revealed that some companies may reap benefits of employee engagement when they give employee contributions to charities or donate time by giving employees free time to volunteer at local non-profit organizations. CSR initiatives, therefore, become a component of an integ rated high performance work system. Conclusion The decision by Stay Together Hotel top management to develop their own brand website for booking and other services is a good business decision. Firstly, booking will be made quick and easy through onlinebooking and secondly, the website will enable customers to get a feel and look of what they have to offer and hence be able to influence their decisions in choosing their destination. The mobile booking application will also take advantage of the increase in use of smartphones, and its wide range of capabilities, by users all over the world. Information systems also enable senior management to make sound decisions by getting the right information at the right time and in the right way. This improves the overall growth and performance of the company, resulting in bigger profits. Customers always need to be made to feel special and appreciated hence the strategies employed by Stay Together Hotel management to attain customer loyalty are most likely to work, although it may take some time. Offers such as rebates and bonuses are common and have been proven to have tremendous effect. A corporate social responsibility program will also improve the corporate image of Stay Together Hotel among its already existing clientele and potential clientele. Recommendations The Stay Together may introduce a location based application for their mobile application services which will enable people to take directions, and to know the exact location of each of its units. This is helpful, especially for tourists. Making some research on customer needs from time to time will definitely be of use. Feedback mechanisms, both on line and on site are useful tools for gauging customer satisfaction in most organizations. Keeping customers needs in mind will help the company to continually improve their services and maintain quality. References Adesina, K.I, Chinono, I, "Service delivery and customer satisfaction in the hospitality industry:A study of the Divine Fountain Hotel Limited, Lagos, Nigeria". Journal of Hospitality Management and Tourism(6)1 (2016): pp 1-10. DOI:10.5897/JHMT2015.0139 Borghoff, U.W, Bareschi, R, (2013). Information Technology for Knowledge Management. ISBN 3-540-63764-8, Springer-Valerg Berlin Heidelberg New York Brotherton, B. (2013). The International Hospitality Industry: Structures, characteristics and issues. Butterworth Heinemann. ISBN 978-0-7506-5295-7 Ejikeme, J N U, O B Enemuo, and C Edward. The Role of Customer Satisfaction and Maintenance Culture in The Sustainability of Hospitality Industries inUmuahia North and South Local Government Areas ofAbia State. Journal of Hospitality Management and Tourism 7.1 (2016): 1-10. Web. 10 May 2017. Jobber, David, Ellis F., (2012)Principles and practices of marketing. London, McGraw Hill companies Marriott, (2017). Marriott. Retrieved from https://www.marriott.com/marriott/aboutmarriott.mi Stair, R., Reynolds, G., (2012). Principles of information systems. Eleventh Edition. Course technology, Cengage learning. ISBN-10:1-133-95351-4 Singal, M., Rhou, Y., (2017). Corporate social responsibility in the hospitality sector. Boston hospitality review. Retrieved from https://www.bu.edu/bhr/2017/01/27/hospitalitycsr/ Verma, R., Stock, D., McCarthy, L. (2012). Customer preferences for online, social media, and mobile innovations in the hospitality industry. Cornell Hospitality Quarterly, 53(3), 183-186. Retrieved [4th May, 2017], from https://scholarship.sha.cornell.edu/articles/48/ Xotels, (2017). Hotel technology solutions. Retrieved from https://www.xotels.com/en/hotel-technology